Insuperlabel competition by Auroflex, 2023.

The 2023 edition of the Insuperlabel competition focused on the graphic design and printing of two labels: the first for a bottle of gin, the second for a tonic water.

The theme assigned to the competition revolves around the story of a young entrepreneur, Davide Esposito, founder of the distillery "La Torre" in Sorrento, where he produces the gin "Borea". Inspired by a chance meeting in London, Davide decided to create a gin that combines innovation and tradition, enhancing the territory and emotions. The distillation is now accompanied by the production of a tonic water called "Emera", designed to perfectly accompany gin. His project aims to offer a unique sensory experience, addressed to an audience attentive to quality, also through a careful and narrative packaging, transforming each bottle into a collector’s item and every sip into a journey.

Finalist label 130 x 260 mm / 160 x 75 mm
Finalist label 260 130 x 260 mm / 160 x 75 mm

paper: Fedrigoni Reply Nature White, Fedrigoni Modi White Recycled
printing techniques: hot foil stamping, dry relief, screen printing



Proposals not submitted 130 x 260 mm




© Sara Pizzigoni